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| Criterion |  UX Research Personas |  UX Research User Interviews |  Facilitation Mind Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min per interview | 15-45 min | 45–90 min |
Participantsdifferent | Internes Team | 1 participant per interview | 1-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Mind Map, Topic Clusters, Open Questions | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | BrainstormingIdeasMappingStructureFacilitation | SynthesisQualitativeRoot cause |