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| Criterion |  UX Research Personas |  UX Research Tree Testing |  UX Research Surveys |  UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-2 Tage | 3-14 Tage | 20-45 min |
Participantsdifferent | Internes Team | Based on research question | 50+ | Based on research question |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Findability Metrics, Path Analysis, Revised IA | Survey Results, Charts, Segment Insights | Content groups, Label set, IA hypotheses |
Tagsno overlap | ResearchCustomerSynthesis | Information architectureNavigationFindability | QuantitativeResearchValidation | Information architectureNavigationStructure |