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| Criterion |  UX Research Personas |  UX Research Tree Testing |  Innovation Design Thinking |  UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 Tage | 1-2 Tage | 1 Tag bis mehrere Wochen | 20-45 min |
Participantsdifferent | Internes Team | Based on research question | 4-10 | Based on research question |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Findability Metrics, Path Analysis, Revised IA | Problem Statement, Prototype, Test Learnings | Content groups, Label set, IA hypotheses |
Tagsno overlap | ResearchCustomerSynthesis | Information architectureNavigationFindability | InnovationPrototypeResearch | Information architectureNavigationStructure |