View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  UX Research Tree Testing |  Innovation Design Sprint |  UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 Tage | 1-2 Tage | 4-5 Tage | 20-45 min |
Participantsdifferent | Internes Team | Based on research question | 5-8 | Based on research question |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Findability Metrics, Path Analysis, Revised IA | Prototype, Test Findings, Decision Rationale | Content groups, Label set, IA hypotheses |
Tagsno overlap | ResearchCustomerSynthesis | Information architectureNavigationFindability | Design sprintPrototypeValidationInnovation | Information architectureNavigationStructure |