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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Tage45-120 min30-90 min45-90 min
Participantsdifferent
Internes Team2-82-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesDecision Matrix, Scoring Rationale, Selected Option
Tagsno overlap
ResearchCustomerSynthesis
TradeoffsDecisionCriteriaOptions
ConstraintsDecisionPlanningOptions
DecisionCriteriaScoringTradeoffs
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