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| Criterion |  UX Research Personas |  Operations Time Blocking |  UX Research Affinity Diagramming |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | With a calendar that grows on request, the method makes available time explicit again. It combines appointments, focus work, and buffer into a more realistic day structure. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Tage | 15-30 min Planung, laufend | 45–90 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 1 | 3-10 | 1 participant per interview |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Blocked Calendar, Capacity View, Focus Plan | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | PlanningTime managementFocus | SynthesisQualitativeRoot cause | QualitativeResearchCustomerDiscovery |