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| Criterion |  UX Research Personas |  UX Research Surveys |  Product Discovery Solution Interview |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 Tage | 3-14 Tage | 30-60 min je Interview | Mehrere Wochen |
Participantsdifferent | Internes Team | 50+ | 5-10 Interviews | 2-6 researchers plus sample |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Survey Results, Charts, Segment Insights | Solution Feedback, Objection List, Validation Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | ResearchCustomerSynthesis | QuantitativeResearchValidation | ValidationInterviewsPrototype | OutcomesInnovationResearchQuantitative |