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| Criterion | ![]() UX Research Personas | ![]() Facilitation Storytelling | ![]() Delivery Shape Up | ![]() Architecture Architecture Communication Canvas |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 45-120 min | 6 Wochen Cycle + 2 Wochen Cool-Down | 60-120 min |
Participantsdifferent | Internes Team | 1-6 | 2-4 pro Pitch | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Narrative Outline, Key Message, Story Arc | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | ResearchCustomerSynthesis | CommunicationNarrativeStakeholdersFacilitation | PlanningDeliveryAutonomy | ArchitectureCommunicationStakeholdersCanvas |



