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| Criterion |  UX Research Personas |  Delivery Shape Up |  UX Research User Interviews |  Product Discovery Dual-Track Agile |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When uncertainty and delivery run in parallel, it separates learning work from implementation while keeping both connected. It prevents unvalidated ideas from falling directly into the delivery stream. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 6 Wochen Cycle + 2 Wochen Cool-Down | 30–60 min per interview | Laufend, Wochen bis Monate |
Participantsdifferent | Internes Team | 2-4 pro Pitch | 1 participant per interview | 4-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Interview Notes, Themes, Insight Summary | Discovery Backlog, Delivery Backlog, Experiment-Ergebnisse, Validierte Stories |
Tagsno overlap | ResearchCustomerSynthesis | PlanningDeliveryAutonomy | QualitativeResearchCustomerDiscovery | AgileDiscoveryDelivery |