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| Criterion |  UX Research Personas |  Delivery Shape Up |  Facilitation Storytelling |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 6 Wochen Cycle + 2 Wochen Cool-Down | 45-120 min | 1-2 h |
Participantsdifferent | Internes Team | 2-4 pro Pitch | 1-6 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Narrative Outline, Key Message, Story Arc | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | ResearchCustomerSynthesis | PlanningDeliveryAutonomy | CommunicationNarrativeStakeholdersFacilitation | AlignmentStakeholdersStrategyFacilitation |