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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Tage6 Wochen Cycle + 2 Wochen Cool-Down10-20 min daily45-90 min
Participantsdifferent
Internes Team2-4 pro Pitch12-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesPitches, Bet-table decisions, Hill charts, Cooldown outcomesDaily Plan, Time Estimates, Review NotesCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
ResearchCustomerSynthesis
PlanningDeliveryAutonomy
PlanningTime managementProductivityOperations
CommunicationStakeholdersDeliveryPlanning
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