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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of an activity-role table with clear RACI assignments and one highlighted accountable role per activity.
Operations
RACI Matrix
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible.
Complexitydifferent
MediumHighLowLow
Timedifferent
1-3 Tage0.5-2 Tage15-45 min45-90 min
Participantsdifferent
Internes Team6-121-32-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesService Blueprint, Fail Points, Ownership MapADR File, Decision Log, RationaleRACI Matrix, Responsibility Map, Decision Notes
Tagsno overlap
ResearchCustomerSynthesis
Service designOperationsJourneyBlueprint
ArchitectureRationaleDocumentationGovernance
RolesResponsibilityGovernanceOperations
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