View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Decision Making Risk Matrix |  UX Research Affinity Diagramming |  Delivery Cost of Delay |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 Tage | 30-60 min | 45–90 min | 90-180 min |
Participantsdifferent | Internes Team | 3-10 | 3-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Risk Matrix, Top Risk List | Theme clusters, Insight statements, Opportunity areas | CoD Table, Prioritization Sequence |
Tagsno overlap | ResearchCustomerSynthesis | RiskDecisionPrioritizationAssessment | SynthesisQualitativeRoot cause | PrioritizationDeliveryEconomicsDecision |