View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Operations RACI Matrix |  UX Design Customer Journey Canvas |  Decision Making DACI |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 Tage | 45-90 min | 1-3 h | 30-60 min |
Participantsdifferent | Internes Team | 2-8 | 3-10 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | RACI Matrix, Responsibility Map, Decision Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | DACI Matrix, Decision Owner, Decision Log |
Tagsno overlap | ResearchCustomerSynthesis | RolesResponsibilityGovernanceOperations | JourneyCustomerService designCanvas | DecisionRolesGovernanceAlignment |