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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
1-3 Tage1-3 h45–90 min2-6 h
Participantsdifferent
Internes Team3-103-103-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesProcess Map, Handoff List, Improvement BacklogTheme clusters, Insight statements, Opportunity areasFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
ResearchCustomerSynthesis
ProcessOperationsImprovement
SynthesisQualitativeRoot cause
RiskQualityOperationsRoot cause
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