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| Criterion |  UX Research Personas |  Product Discovery Outcome-Driven Innovation |  Product Discovery Jobs to Be Done |  Product Discovery Opportunity Scoring |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-3 Tage | Mehrere Wochen | 1-3 Wochen | 60-120 min |
Participantsdifferent | Internes Team | 2-6 researchers plus sample | 5-12 Interviews | 3-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Job Stories, Outcome Statements, Opportunity List | Opportunity Score Table, Top Outcomes |
Tagsno overlap | ResearchCustomerSynthesis | OutcomesInnovationResearchQuantitative | CustomerOutcomesNeeds | PrioritizationDiscoveryOutcomesNeeds |