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| Criterion |  UX Research Personas |  Product Discovery Outcome-Driven Innovation |  Product Discovery Jobs to Be Done |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-3 Tage | Mehrere Wochen | 1-3 Wochen | 1 Tag bis mehrere Wochen |
Participantsdifferent | Internes Team | 2-6 researchers plus sample | 5-12 Interviews | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Job Stories, Outcome Statements, Opportunity List | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | ResearchCustomerSynthesis | OutcomesInnovationResearchQuantitative | CustomerOutcomesNeeds | InnovationPrototypeResearch |