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| Criterion |  UX Research Personas |  Product Discovery Outcome-Driven Innovation |  UX Research Empathy Mapping |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 1-3 Tage | Mehrere Wochen | 30–60 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | Internes Team | 2-6 researchers plus sample | 4-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Empathy Map, Assumptions List, Research Gaps | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | ResearchCustomerSynthesis | OutcomesInnovationResearchQuantitative | SynthesisQualitativeWorkshop | InnovationPrototypeResearch |