View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Product Discovery Jobs to Be Done |  UX Research Tree Testing |  UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-3 Wochen | 1-2 Tage | 20-45 min |
Participantsdifferent | Internes Team | 5-12 Interviews | Based on research question | Based on research question |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Job Stories, Outcome Statements, Opportunity List | Findability Metrics, Path Analysis, Revised IA | Content groups, Label set, IA hypotheses |
Tagsno overlap | ResearchCustomerSynthesis | CustomerOutcomesNeeds | Information architectureNavigationFindability | Information architectureNavigationStructure |