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| Criterion |  UX Research Personas |  UX Research Customer Journey Mapping |  Decision Making Decision Rights Mapping |  Operations RACI Matrix |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 2-4 h | 90-180 min | 45-90 min |
Participantsdifferent | Internes Team | 4-10 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Journey Map, Pain-point List, Opportunity Backlog | Decision Rights Matrix, Agreement | RACI Matrix, Responsibility Map, Decision Notes |
Tagsno overlap | ResearchCustomerSynthesis | JourneyServiceService design | DecisionGovernanceAlignmentResponsibility | RolesResponsibilityGovernanceOperations |