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| Criterion |  UX Research Personas |  UX Research Customer Journey Mapping |  UX Research Affinity Diagramming |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 Tage | 2-4 h | 45–90 min | 0.5-2 Tage |
Participantsdifferent | Internes Team | 4-10 | 3-10 | 6-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | ResearchCustomerSynthesis | JourneyServiceService design | SynthesisQualitativeRoot cause | Service designOperationsJourneyBlueprint |