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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumHighLowLow
Timedifferent
1-3 Tage1-5 Tage45–90 min30–60 min
Participantsdifferent
Internes Team4-123-104-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesLogic Model, Change Objectives, Intervention Components, Evaluation PlanTheme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
ResearchCustomerSynthesis
ChangeSystems thinkingCapability
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
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