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| Criterion |  UX Research Personas |  Product Strategy ICE Scoring |  Decision Making Decision Matrix |  Product Discovery Kano Model |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Tage | 30-60 min | 45-90 min | 1-2 Tage |
Participantsdifferent | Internes Team | 2-8 | 2-8 | 10-50 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | ICE Table, Top Idea List | Decision Matrix, Scoring Rationale, Selected Option | Kano Matrix, Feature Classes, Priority Themes |
Tagsno overlap | ResearchCustomerSynthesis | PrioritizationScoringGrowthDecision | DecisionCriteriaScoringTradeoffs | SatisfactionPrioritizationCustomer |