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| Criterion |  UX Research Personas |  UX Research HEART Framework |  UX Research User Interviews |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Tage | 120 min initial, dann laufend | 30–60 min per interview | 45–90 min |
Participantsdifferent | Internes Team | 3-6 | 1 participant per interview | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | HEART-GSM Table, Dashboard | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | ResearchCustomerSynthesis | MetricsUX researchMeasurementSatisfaction | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause |