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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumHighMediumLow
Timedifferent
1-3 Tage2-6 h1-3 h45–90 min
Participantsdifferent
Internes Team3-103-103-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesFMEA Table, Risk Priority, Mitigation ActionsCustomer Journey Canvas, Pain Points, Experience OpportunitiesTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
ResearchCustomerSynthesis
RiskQualityOperationsRoot cause
JourneyCustomerService designCanvas
SynthesisQualitativeRoot cause
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