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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Empathy Mapping
UX Research
Empathy Mapping
A paper tomato timer connects a focus task, short breaks and a work record.
Operations
Pomodoro Technique
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For easily distracted solo work, the method sets clear time boundaries for concentrated work. It protects attention when large tasks would otherwise fall apart into small avoidance moves.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Tage30–60 min25 min Zyklen30–60 min per interview
Participantsdifferent
Internes Team4-811 participant per interview
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesEmpathy Map, Assumptions List, Research GapsFocus Sessions, Task Progress, Interruption NotesInterview Notes, Themes, Insight Summary
Tagsno overlap
ResearchCustomerSynthesis
SynthesisQualitativeWorkshop
FocusTime managementProductivityExecution
QualitativeResearchCustomerDiscovery
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