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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Tage30–60 min1-3 h15-45 min
Participantsdifferent
Internes Team4-85-302-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesEmpathy Map, Assumptions List, Research GapsConsensus Clusters, Theme Titles, Priority AreasVenn Diagram, Overlap Notes, Differentiators
Tagsno overlap
ResearchCustomerSynthesis
SynthesisQualitativeWorkshop
FacilitationConsensusWorkshopAlignment
ComparisonFacilitationAlignment
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