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| Criterion | ![]() UX Research Personas | ![]() Facilitation Dot Voting | ![]() UX Research Affinity Diagramming | ![]() Facilitation Consensus Workshop |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 Tage | 5-15 min | 45–90 min | 1-3 h |
Participantsdifferent | Internes Team | 3-20 | 3-10 | 5-30 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Ranked list, Consensus signal, Shortlist | Theme clusters, Insight statements, Opportunity areas | Consensus Clusters, Theme Titles, Priority Areas |
Tagsno overlap | ResearchCustomerSynthesis | FacilitationVotingConsensusPrioritization | SynthesisQualitativeRoot cause | FacilitationConsensusWorkshopAlignment |



