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| Criterion |  UX Research Personas |  Decision Making Delphi Method |  Business Strategy Ansoff Matrix |  Decision Making OODA Loop |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 1-3 Tage | 1-4 Wochen | 45-90 min | 15-60 min je Zyklus |
Participantsdifferent | Internes Team | 6-30 Experten | 2-8 | 1-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Expert Forecast, Consensus Range, Assumption Notes | Ansoff Matrix, Growth Options, Risk Notes | Situation Assessment, Decision Loop, Action Updates |
Tagsno overlap | ResearchCustomerSynthesis | ForecastingExpertsDecisionStrategy | GrowthStrategyMarketPortfolio | DecisionChangeLearningStrategy |