View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Decision Making Decision Matrix |  Product Strategy RICE Scoring |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 45-90 min | 60-90 min | 30-60 min |
Participantsdifferent | Internes Team | 2-8 | 2-10 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Decision Matrix, Scoring Rationale, Selected Option | RICE Scores, Ranked List, Assumption Log | ICE Table, Top Idea List |
Tagsno overlap | ResearchCustomerSynthesis | DecisionCriteriaScoringTradeoffs | PrioritizationScoringRoadmapTradeoffs | PrioritizationScoringGrowthDecision |