View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Decision Making Decision Matrix |  Decision Making Decision Tree |  Decision Making Decision Framing Workshop |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 45-90 min | 30-90 min | 60-120 min |
Participantsdifferent | Internes Team | 2-8 | 1-6 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Decision Matrix, Scoring Rationale, Selected Option | Decision Tree, Option Map, Assumption List | Decision Frame, Decision Question, Criteria List, Evidence Plan |
Tagsno overlap | ResearchCustomerSynthesis | DecisionCriteriaScoringTradeoffs | DecisionTreeOptions | Decision framingAlignmentCriteriaOptions |