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| Criterion |  UX Research Personas |  UX Design Customer Journey Canvas |  UX Research Affinity Diagramming |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 Tage | 1-3 h | 45–90 min | 0.5-2 Tage |
Participantsdifferent | Internes Team | 3-10 | 3-10 | 6-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Theme clusters, Insight statements, Opportunity areas | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | ResearchCustomerSynthesis | JourneyCustomerService designCanvas | SynthesisQualitativeRoot cause | Service designOperationsJourneyBlueprint |