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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-3 Tage1-3 h1-6 Wochen1-4 h
Participantsdifferent
Internes Team3-104-103-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesCustomer Journey Canvas, Pain Points, Experience Opportunities8D Report, Containment Plan, Root Cause Evidence, Corrective Action PlanProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
ResearchCustomerSynthesis
JourneyCustomerService designCanvas
QualityProblem solvingRoot cause
Root causeProblem solvingQualityIncident
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