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| Criterion |  UX Research Personas |  Innovation Crazy 8s |  UX Research Empathy Mapping |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Tage | 8-15 min | 30–60 min | 30-60 min |
Participantsdifferent | Internes Team | 1-10 | 4-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Sketch Set, Idea Shortlist, Direction Options | Empathy Map, Assumptions List, Research Gaps | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ResearchCustomerSynthesis | BrainstormingSketchingSpeedDivergenceDesign sprint | SynthesisQualitativeWorkshop | BrainstormingIdeationCreativityWorkshopDivergence |