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| Criterion |  UX Research Personas |  Product Discovery Context Canvas |  UX Research Affinity Diagramming |  Operations 5 Whys |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Tage | 45-90 min | 45–90 min | 15-30 min |
Participantsdifferent | Internes Team | 3-10 | 3-10 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Context canvas, Open questions, Shared context notes | Theme clusters, Insight statements, Opportunity areas | Root cause notes, Countermeasures |
Tagsno overlap | ResearchCustomerSynthesis | ContextFramingRequirementsCanvas | SynthesisQualitativeRoot cause | Root causeIncidentLeanProblem solving |