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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Tage30-90 min45–90 min30-90 min
Participantsdifferent
Internes Team2-83-101-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesTheme clusters, Insight statements, Opportunity areasDecision Tree, Option Map, Assumption List
Tagsno overlap
ResearchCustomerSynthesis
ConstraintsDecisionPlanningOptions
SynthesisQualitativeRoot cause
DecisionTreeOptions
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