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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Tage1-2 h1-3 h45–90 min
Participantsdifferent
Internes Team1-83-123-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesConcept Map, Relationship Labels, Knowledge GapsKnowledge Map, Critical Knowledge Areas, Transfer PlanTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
ResearchCustomerSynthesis
KnowledgeConceptsMappingSensemaking
KnowledgeMappingRisk
SynthesisQualitativeRoot cause
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