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| Criterion |  UX Research Personas |  Operations Change Analysis |  Product Discovery Problem Interview |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 45-120 min | 30-60 min je Interview | 45–90 min |
Participantsdifferent | Internes Team | 2-6 | 5-12 Interviews | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Change Matrix, Cause Hypotheses, Validation Questions, Action List | Problem Evidence, Risk Notes, Customer Segments | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | ResearchCustomerSynthesis | ChangeRoot causeTroubleshootingComparison | DiscoveryInterviewsValidation | SynthesisQualitativeRoot cause |