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| Criterion |  UX Research Personas |  UX Research Card Sorting |  UX Research Usability Testing |  UX Research First-click Testing |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 Tage | 20-45 min | 1-2 h je Session | 1-2 Tage |
Participantsdifferent | Internes Team | Based on research question | Based on research question | 10-30 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Content groups, Label set, IA hypotheses | Usability Issues, Severity List, Recommendations | Click Heatmap, Success Rate, Design Recommendations |
Tagsno overlap | ResearchCustomerSynthesis | Information architectureNavigationStructure | ValidationUXPrototype | UXNavigationFindabilityValidation |