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| Criterion |  UX Research Personas |  UX Research Card Sorting |  Product Discovery Solution Interview |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Tage | 20-45 min | 30-60 min je Interview | 30-60 min je Interview |
Participantsdifferent | Internes Team | Based on research question | 5-10 Interviews | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Content groups, Label set, IA hypotheses | Solution Feedback, Objection List, Validation Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | ResearchCustomerSynthesis | Information architectureNavigationStructure | ValidationInterviewsPrototype | DiscoveryInterviewsOpportunityCustomer |