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| Criterion |  UX Research Personas |  UX Research Card Sorting |  UX Research First-click Testing |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Tage | 20-45 min | 1-2 Tage | 30–60 min per interview |
Participantsdifferent | Internes Team | Based on research question | 10-30 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Content groups, Label set, IA hypotheses | Click Heatmap, Success Rate, Design Recommendations | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | Information architectureNavigationStructure | UXNavigationFindabilityValidation | QualitativeResearchCustomerDiscovery |