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| Criterion |  UX Research Personas |  Business Strategy Balanced Scorecard |
|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | High |
Timedifferent | 1-3 Tage | Halber Tag bis mehrere Wochen |
Participantsdifferent | Internes Team | 4-12 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | ResearchCustomerSynthesis | StrategyMetricsExecution |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
