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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for ALPEN Method
Operations
ALPEN Method
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Tage10-20 min daily30–60 min45–90 min
Participantsdifferent
Internes Team14-83-10
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesDaily Plan, Time Estimates, Review NotesEmpathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
ResearchCustomerSynthesis
PlanningTime managementProductivityOperations
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
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