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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Tage1-2 h90-180 min90-180 min initial, dann laufend
Participantsdifferent
Internes Team4-123-63-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesAlignment Map, Open Issues, Decision QuestionsGQM Table, Metric ProfilesKPI Tree, Owner List
Tagsno overlap
ResearchCustomerSynthesis
AlignmentStakeholdersStrategyFacilitation
MetricsMeasurementEngineeringAlignment
MetricsStrategyAlignmentMeasurement
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