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| Criterion |  UX Research Personas |  UX Research Affinity Diagramming |  Agile Specification by Example |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 Tage | 45–90 min | 60-90 min pro Feature | 30–60 min per interview |
Participantsdifferent | Internes Team | 3-10 | 3-6 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Theme clusters, Insight statements, Opportunity areas | Example Table, Acceptance Tests | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | SynthesisQualitativeRoot cause | AgileRequirementsExamplesBehavior-Driven Development | QualitativeResearchCustomerDiscovery |