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| Criterion |  UX Research Personas |  UX Research Affinity Diagramming |  Product Discovery Problem Interview |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Tage | 45–90 min | 30-60 min je Interview | 1-4 Wochen |
Participantsdifferent | Internes Team | 3-10 | 5-12 Interviews | 3-10 Kunden |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Theme clusters, Insight statements, Opportunity areas | Problem Evidence, Risk Notes, Customer Segments | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | ResearchCustomerSynthesis | SynthesisQualitativeRoot cause | DiscoveryInterviewsValidation | MVPValidationServiceDiscovery |