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| Criterion |  UX Research Personas |  UX Research Affinity Diagramming |  Facilitation Alignment Mapping |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 Tage | 45–90 min | 1-2 h | 30–60 min per interview |
Participantsdifferent | Internes Team | 3-10 | 4-12 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Theme clusters, Insight statements, Opportunity areas | Alignment Map, Open Issues, Decision Questions | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | SynthesisQualitativeRoot cause | AlignmentStakeholdersStrategyFacilitation | QualitativeResearchCustomerDiscovery |