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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Tage45–90 min15-45 min30–60 min per interview
Participantsdifferent
Internes Team3-101-31 participant per interview
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesTheme clusters, Insight statements, Opportunity areasADR File, Decision Log, RationaleInterview Notes, Themes, Insight Summary
Tagsno overlap
ResearchCustomerSynthesis
SynthesisQualitativeRoot cause
ArchitectureRationaleDocumentationGovernance
QualitativeResearchCustomerDiscovery
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