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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of an activity-role table with clear RACI assignments and one highlighted accountable role per activity.
Operations
RACI Matrix
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-3 Tage15-45 min0.5-2 Tage45-90 min
Participantsdifferent
Internes Team1-36-122-8
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesADR File, Decision Log, RationaleService Blueprint, Fail Points, Ownership MapRACI Matrix, Responsibility Map, Decision Notes
Tagsno overlap
ResearchCustomerSynthesis
ArchitectureRationaleDocumentationGovernance
Service designOperationsJourneyBlueprint
RolesResponsibilityGovernanceOperations
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