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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Tage10-20 min1-2 h20-45 min
Participantsdifferent
Internes Team4-100+4-124-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesIdea List, Shared Insights, Emergent ThemesAlignment Map, Open Issues, Decision QuestionsIdea List, Cluster, Shortlist
Tagsno overlap
ResearchCustomerSynthesis
FacilitationInclusionIdeation
AlignmentStakeholdersStrategyFacilitation
BrainstormingIdeationFacilitationInclusionCreativity
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